Bose Noise Control pop-up store concept by Elisa Hangasjaervi and Crystal Lee focuses on presenting the new Bose Noise- Canceling Sleep buds as well as Noise Canceling Bose headphones and the new innovative speaker collection. The message of the pop-up store is to share that Bose provides a solution for the bothering noise pollution and insomnia issues in Hong Kong. 

The goal of the Pop-up is to connect new and existing

customers with the brand through a memorable and playful experience. Moreover, customer data will be collected by using the latest IOT technology for later data analysis to measure the performance and popularity of the products. The pop-up store will take place in IFC Hong Kong for 14 days, starting about two weeks before Christmas.