Suomalainen Kirjakauppa
– Work Highlights
Over the past four years (since 2021) at Finland’s largest specialty bookstore chain, I’ve led 360° DTC and B2B marketing strategies, driving brand growth, engagement, and sales both online and in-store. From Marketing Manager to Brand Marketing and Communications Manager, I’ve managed content, campaigns, influencer partnerships, and budgets, collaborating with internal teams, agencies, and suppliers.
Highlights include leading a full-scale rebranding—online store, brand outlook, store renovations—and shaping stronger online advertising strategies across CRM, Meta, and Google.
Vähemmän ruutua, enemmän elämää & Seis lukupuutto!
At Suomalainen Kirjakauppa, I worked with my team to develop and execute a year-round theme encouraging people to replace excess screen time with books, games, and creative activities. Under the banner “Vähemmän ruutua, enemmän elämää”, we produced a campaign photoshoot, designed visual assets, and built a 360° marketing plan across digital, social, and in-store channels to inspire more meaningful everyday choices.
As part of the same theme, we also launched “Seis lukupuutto!”, a nationwide initiative and peaceful demonstration to raise awareness of Finland’s literacy crisis. The campaign united over 30 organizations and culminated in a public protest at the Parliament steps, where a petition for stronger literacy support was presented. My role included campaign planning, messaging, and coordination of multi-channel communications to highlight reading as a cultural and societal priority.
